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It all started with
a Truck....

It all started with the purchase of a ranch truck in Salida, Colorado in 1950.

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Walter Madison, a family man and Rancher, originally from Oklahoma, came to Colorado to ranch before the Dust Bowl.

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In the years that followed, Walter ran the ranch of Dr. Shippey, a prominent doctor in the San Luis Valley.

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He raised two boys, who both served in the Navy during the Second World War, and a girl who married a U.S. Marine who served in Korea.

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In 1950, needing a way to transport cattle from the ranch to the railyard, and himself to the farm from their new home in Salida - Walter purchased a brand new '49 Dodge 'B' Series pick-up.

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The truck was purchased at the 'Chaffee County Motor Co.' Located at 1448 'F' Street, where the service policy listed its body type as an "Express."

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The '49 had such special features as the "Pilot Cab," so-called because of its design being based on airplane cockpits. It also had seat-comfort adjustment (a first in the pick-up industry), and an armrest for the driver.

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For the next fifteen years, Walter used the truck to move cattle, furniture, family and hay from one place to another.

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However, by 1970, the truck was left sitting alone, somewhat forsaken in a lonely field on Palmer street- rusting and forgotten.

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Scott, Walter's Grandson, always loved the old truck and Walter told Scott that truck would someday be his.

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Finally, about 1997, Scott saved the truck from being completely abandoned, he repainted the truck and brought it home.

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Amazingly, the truck interior was undamaged, as was the engine, truck bed and transmission.

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Only a new coat of paint and a new wooden truck bed liner were added to the truck.

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Otherwise, the truck was all original.

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Over the next 20 years, the truck won many awards for authenticity and originalitY, and picked up the nickname 'Walter.'

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But, the truck mostly sat around unused and silent.

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Then, in 2018, Scott's wife Cindy had the delicious idea to run an ice cream truck in the Salida area.

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But where was she going to find a truck?

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And so, with just the purchase of a made-to-order custom 1940s style refrigerator for vehicles called a 'reefer,' and minimal work to the truck-

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BLUE TRUCK

ICE CREAM

 

was born.

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We're proud to say - Family Driven since 1949.

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It's been in the family since then, and always will be.

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We're proud of where we came from. From deep roots and taking care of things that you own.

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And pride in what you do. Doing the best job you can with a smile.

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That's who we are, and where we came from.

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After 70 years, we're

BLUE TRUCK ICE CREAM.

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Here's to the next 70 years.

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Family Driven Dodge 1949

FAMILY DRIVEN

since

1949

Walter Madison in 1913

Walter Madison,

circa 1920s

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Walter & Lois,

(His wife)

Circa 1935

Walter and his boys 1950s

Walter, his Sons & grandsons

1950s

Walter' Kids in the 1930s

Walter's Kids:

Wayne, Walter jr. & lois

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Walter & wayne

Walter's WWI photo

Walter served in the navy in wwi.

Both of his sons served in the U.s.n. during wwii

Cindy & 'Walter'

on opening day

of the company,

memorial day

2019

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The original Blue Truck Ice Cream logo created by Avery in 2019

Salida Chamber of Commerce Commencement

THE BLUE TRUCK ICE CREAM TEAM JOINING THE SALIDA CHAMBER OF COMMERCE IN SUMMER 2019

Walter and Lois

Walter & Lois

Walter Jr.

Walter jr.

Wayne

Wayne

Lois

Lois

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Cindy en route,

2019

Scott & Lois 2019

Lois & Scott,

2019

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avery on the job,

2019

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