It all started with
a Truck....
It all started with the purchase of a ranch truck in Salida, Colorado in 1950.
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Walter Madison, a family man and Rancher, originally from Oklahoma, came to Colorado to ranch before the Dust Bowl.
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In the years that followed, Walter ran the ranch of Dr. Shippey, a prominent doctor in the San Luis Valley.
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He raised two boys, who both served in the Navy during the Second World War, and a girl who married a U.S. Marine who served in Korea.
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In 1950, needing a way to transport cattle from the ranch to the railyard, and himself to the farm from their new home in Salida - Walter purchased a brand new '49 Dodge 'B' Series pick-up.
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The truck was purchased at the 'Chaffee County Motor Co.' Located at 1448 'F' Street, where the service policy listed its body type as an "Express."
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The '49 had such special features as the "Pilot Cab," so-called because of its design being based on airplane cockpits. It also had seat-comfort adjustment (a first in the pick-up industry), and an armrest for the driver.
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For the next fifteen years, Walter used the truck to move cattle, furniture, family and hay from one place to another.
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However, by 1970, the truck was left sitting alone, somewhat forsaken in a lonely field on Palmer street- rusting and forgotten.
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Scott, Walter's Grandson, always loved the old truck and Walter told Scott that truck would someday be his.
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Finally, about 1997, Scott saved the truck from being completely abandoned, he repainted the truck and brought it home.
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Amazingly, the truck interior was undamaged, as was the engine, truck bed and transmission.
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Only a new coat of paint and a new wooden truck bed liner were added to the truck.
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Otherwise, the truck was all original.
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Over the next 20 years, the truck won many awards for authenticity and originalitY, and picked up the nickname 'Walter.'
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But, the truck mostly sat around unused and silent.
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Then, in 2018, Scott's wife Cindy had the delicious idea to run an ice cream truck in the Salida area.
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But where was she going to find a truck?
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And so, with just the purchase of a made-to-order custom 1940s style refrigerator for vehicles called a 'reefer,' and minimal work to the truck-
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BLUE TRUCK
ICE CREAM
was born.
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We're proud to say - Family Driven since 1949.
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It's been in the family since then, and always will be.
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We're proud of where we came from. From deep roots and taking care of things that you own.
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And pride in what you do. Doing the best job you can with a smile.
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That's who we are, and where we came from.
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After 70 years, we're
BLUE TRUCK ICE CREAM.
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Here's to the next 70 years.
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